California’s AB 1043—often called the Digital Age Assurance Act—marks a simple but significant shift: instead of every app guessing a user’s age, operating systems and app stores will send an age-bracket signal to apps. That shifts age assurance from a scattered, app-by-app problem to a shared layer of infrastructure. It’s privacy-preserving (no default ID uploads), it gives developers actual knowledge of a user’s age range, and it creates a clearer path to age-appropriate defaults. What it doesn’t do is finish the job for you.

In just two weeks of the UK’s age-gating taking effect (24 July → 8 August 2025), traffic cratered across the biggest platforms: Pornhub’s daily UK visits fell from 3.6m to 1.9m (-47%), XVideos also dropped 47%, and xHamster slid 39%—all from Similarweb data reported via the BBC; OnlyFans saw an additional ~10% decline in UK traffic over the same period.

The BritCard proposal put forward by Labour Together envisions a mandatory, universal digital identity credential—downloaded onto smartphones—that would verify right-to-work and right-to-rent status, streamline access to public services, and help combat illegal migration. As Kairos—a leader in AI-driven identity verification—continually monitors government digital ID initiatives, it’s crucial to examine the diverse perspectives emerging in the wake of the BritCard proposal and explore how it aligns with our mission to deliver secure, user-centric identity solutions.

Discover Kairos' latest breakthrough in biometric security with our new liveness model. Designed for passive, selfie-based liveness verification, this enhanced model leverages more data, advanced deep learning backbones, and improved score distributions to deliver greater accuracy and security against spoofing attacks. Experience a seamless and robust authentication process that stays one step ahead of emerging threats.