Car makers are focusing on fully autonomous and driver assisted technologies to respond to the biggest change the automotive industry has seen in over 100 years.
A car will now need to know exactly where it is, who’s inside (as well as outside), and create a hyper-safe experience that transcends pre-existing notions of what transportation can be.
The Kairos Human Analytics Platform gives manufacturers the ability to enhance and humanize cars in ways that will permanently transform the market. Create innovative competitive advantages and offer consumers a uniquely personal connection with their vehicles.
Beyond Safety First
Whilst a future with fully-autonomous cars is predicted to decrease traffic deaths by over 90%, trust and confidence in new systems of automation will be key to their adoption. Driving is often an emotionally charged, deeply personal experience. Being ‘in control’ is part of what makes owning a car go beyond merely its utility.
With Kairos you can enhance human capabilities, rather than replace them. Assure consumers that their new car will offer a guiding hand when it’s needed most.
Human error is a fact of life, and whilst drowsiness, texting, or intoxication are actions of the few, they can cause lasting, often irreparable, damage to the many. It is clear safety will be THE deciding factor in the future of automated cars. Prevent incidents before they happen with Kairos.
Rethinking What a Car Is
Research suggests there will be 10 million cars with self-driving, autonomous capabilities on the road by 2020. The concept of “driving” and “the driver” will forever be changed. It is likely the smartphone (i.e software) will become the connective tissue that links drivers with cars - opening great opportunities to create new types of entertainment, information and experiences during times that would traditionally be devoted to having hands on the wheel
These ‘connected cars’ may become an extension of the apps and products we use at home and at work. It gives a whole new meaning to the morning commute; just imagine, you’ll be able to safely take a video-conference whilst cruising at 65MPH. Autonomous cars means drivers have more time for everything.
If you are able to understand who is in the car, both drivers and passengers, then you can personalize the experience for each person. You can now customize seating, temperature, media and other feature settings simply and quickly.
Fleet Management and The Future of Automobility
Driver data is valuable to businesses like fleet operators, rental car agencies, and service firms. Equipped with this information, and the rapid adoption of telematic solutions, companies could better measure and act on named driver behavior.
Drowsiness detection for long-haul trucking, or emotion analysis of rental car owners are just a couple of examples of the actionable insights made possible with Kairos. The ability to gather real, human, data from vehicles will enable a wider range of new business opportunities. Mixing this with services such as vehicle diagnostics, driving dashboards and concierge services, means you can accelerate past the competition.
With a move to autonomy we also expect the concept of automobility to change. Even though people may no longer be driving vehicles, it doesn’t mean they won’t be interacting with them. If we look ahead to self-driving delivery trucks we see a world where a quick facial scan at the curbside gets packages safely into the right hands. And it’s easy to imagine accessing your late night rideshare with a simple selfie from your smartphone.
What we measure
Joy, surprise, fear, anger disgust, and sadness
Gaze, blinks, fatigue, eye tracking
Age, gender, features, expressions & accessories
Identification, verification, authentication
What you want to know
How do drivers feel?
Are drivers alert?
Are drivers comfortable?
Who's in the vehicle?