Legendary Pictures logo overlaid on a photo of a movie theater

 

Legendary Pictures

 

“Legendary's Applied Analytics division sources and leverages emerging data sets to quantitatively model, predict, and influence consumer purchasing decisions in the entertainment industry and beyond"

- Legendary Applied Analytics division

 

Legendary Pictures discover audience insights with Kairos

Legendary Pictures uses Kairos Emotion Recognition to gauge audience response to their productions. The results yielded from these studies allows Legendary to pinpoint content to which their audiences are most positively responsive.

USE CASE

Audience Insights

INDUSTRY

Entertainment & Media

KEY STATS

More than 450,000 emotional measurements were recorded per minute over the screening of preview films, for a total of around 100 million facial measurements processed in total.

 

Understand what resonates with your audiences in real-time

Legendary Pictures needed to gain a precise understanding of audience response to their productions for several purposes

  • Determining which content is best used in marketing and advertisements.
  • Identifying demographics most likely to share media trailers/advertisements.
  • Ensuring that their productions are appealing to mainstream audiences, as well as their targeted fandom demographic—who are exceptionally familiar with characters/stories and have specific expectations of content.
 

Photo of a cinema audience, symbolizing face and emotion recognition software

 

Go beyond traditional methods of audience research: embrace AI

Kairos Emotion Recognition was implemented in the viewing of a Legendary productions to gauge audience response at the rate of every quarter second throughout the entire film.

Legendary was empowered by the real time, comprehensive insights gathered, to translate the data into actionable advertising and marketing strategies.

 

"In aggregate, Legendary Pictures-associated productions have realized grosses of more than $12 billion worldwide at the box office."

- Legendary Pictures

 

Create personal connections with your audiences

With the ability to precisely gauge audience response to their media content, Legendary Pictures is able to

  • Pinpoint specific content for construction of advertising and marketing campaigns.
  • Predict sharing behaviors of particular demographics.
  • Have a comprehensive understanding of their target market, and how content meets/exceeds/upsets their expectations.
 

Legendary: The global entertainment company trusts Kairos

Legendary Entertainment is a leading media company with film (Legendary Pictures), television and digital (Legendary Television and Digital Media) and comics (Legendary Comics) divisions dedicated to owning, producing and delivering content to mainstream audiences with a targeted focus on the powerful fandom demographic.

Through complete or joint ownership, Legendary has built a library of marquee media properties and has established itself as a trusted brand which consistently delivers high-quality, commercial entertainment including some of the world’s most popular intellectual property.

In aggregate, Legendary Pictures-associated productions have realized grosses of more than $12 billion worldwide at the box office.

 

Kairos has established itself as a leading AI engine provider in the facial recognition space

- Tyler Schulze, VP Strategy & Development, Veritone

IPG
Legendary
Veritone

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